MUK LUKS
SOCIAL MEDIA CONTENT CREATION
Muk Luks has been a household name in cozy footwear and knitwear for over a century. Founded in Milwaukee in 1911, the brand became famous for its slipper socks in 1979 and has since expanded into a full range of warm, stylish footwear and accessories. However, they faced new challenges: how to stay relevant, capture the attention of a new generation, and encourage longtime customers to rediscover their products.
THE PROBLEM
Muk Luks needed to refresh its social media strategy to stay competitive in the evolving digital landscape. Their online presence wasn’t reaching new audiences or converting engagement into sales. The brand needed a way to blend its rich history with fresh, compelling content that would resonate with both existing fans and first-time customers.
THE SOLUTION
With a social media strategy focused on storytelling, audience engagement, and conversions, this new content featured engaging graphics that celebrated Muk Luks’ legacy while showcasing modern styles. The organic strategy highlighted seasonal trends, new product launches, and giveaway campaigns. The paid campaigns aimed to expand reach, attract key demographics, and drive sales.
Within a few months, Muk Luks saw a 2,000% increase in reach, a 9,500% spike in link clicks, and 1,000 new followers.
