MARQUETTE AD CLUB
As Creative Director of the Marquette Ad Club, I noticed a major gap in the club’s visual presence—there was no cohesive identity across materials. From social media graphics to official documents, the branding felt inconsistent and lacked professional polish. I set out to change that by developing a comprehensive brand guide that would bring clarity, consistency, and credibility to all club communications.
BRAND GUIDELINES
THE CHALLENGE
Without a structured brand identity, the Marquette Ad Club struggled to maintain visual cohesion across platforms. I set out to:
Define a clear and recognizable aesthetic that reflected the club’s energy and creativity
Establish design standards for social media, presentations, and internal documents
Create easy-to-follow guidelines that future leadership could implement seamlessly
Ensure that all branding elements felt modern, engaging, and aligned with Marquette Ad Club’s overall brand
THE FINAL PRODUCT
I developed a strategic and visually compelling brand guide that set the foundation for the club’s identity moving forward. The guide included a refined color palette and typography system and logo usage guidelines to maintain consistency across all platforms. By creating a strong brand identity, I helped elevate the Marquette Ad Club’s presence, ensuring a polished and professional look for years to come.